Seb headed the British bid which finally triumphed over the favorites France and Singapore. Even Le Figaro described the double Olympic gold medalist as having achieved a remarkable feat in leading the London 2012 bid to victory. It was a perfect display of his sporting, political and business skills – and his dogged determination.
Alongside a delegation of sporting luminaries, businesspeople and schoolchildren, Seb showed the importance his team placed on supporting athletes, encouraging more young people to take up sport and regenerating a run-down, multi-ethnic region of the capital. Above all, he inspired the IOC with his vision of the legacy the London Games will leave for future generations.
One of the greatest British athletes of all time, Seb Coe set twelve world records at four distances. He won four gold and three silver medals in European Championships and Olympic Games. He then became an advisor to Nike, and founded a chain of health clubs.
After retiring from competitive athletics, Seb entered politics as MP for Falmouth and Cambourne. He served as PPS to Michael Heseltine and as a Government Whip, then as Private Secretary to William Hague.