James Woudhuysen is one of Europe’s best-known independent speakers and writers on the future. In the 1980s he co-directed Britain’s first major study into the future of e-commerce (‘teleshopping’ in those days). He then moved to the Henley Centre, Britain’s best-known think-tank on EU markets, where he built up the firm’s forecasting on the broader future of IT and proposed, in 1992, that the Internet be delivered over TV. A physicist, broadcaster and author of several books, James is a columnist for IT Week and is visiting Professor of Innovation at De Montfort University, Leicester. He is frequently to be heard on BBC Radio 4. James managed worldwide market intelligence for Philips consumer electronics in the Netherlands. He offers a highly visual, very witty, but deadly serious alternative to myths about the future of work, consumers and IT. An inspirational opponent of politically correct trends in management and beyond, he spells out what to do and how to do it in controversial but deeply insightful style. James is a master at explaining ‘The Big Picture’ in a way that convincingly suggests ‘What To Do Next’. Reinforced by brilliant visuals, he first makes complex issues simple and then makes them sizzle.