Dr Martha Rogers is an outstanding personality in the fields of managing customer relationships and interactive marketing. Together with Don Peppers she founded the Peppers and Rogers Group, a management consulting firm, recognised at the world’s leading authority on customer-based business strategy. She is co-author of the revolutionary ‘The One To One Future’ and a series of business books that further develop the unique one-to-one methodology espoused by the Peppers and Rogers Group. Martha began her professional career as a copywriter and advertising executive after her studies of Telecommunications and Marketing. She earned her Ph.D. at University of Tennessee as a Bickel fellow. She is an Adjunct Professor at the Fuqua School of Business at Duke University. She is also a member of the Advisory Board of the Kelley School of Business at Indiana University. As a leading expert, visionary and educator Dr Rogers helps companies to place themselves advantageously by demonstrating the rapidly growing variations of Marketing, Customer Service and Sales. Martha is always guaranteed a standing ovation for her groundbreaking One to One customer relationships lectures. She is an outstanding speaker who inspires audiences at corporate events around the globe.