Roger D. Blackwell, Ph.D. is a Professor of Marketing at The Ohio State University. He is also president of Roger Blackwell Associates, Inc., a consulting firm in Columbus, Ohio, through which he works with many of America’s most successful companies.
He was named “Outstanding Marketing Educator in America” by Sales and Marketing Executives International and “Marketer of the Year” by the American Marketing Association and he also received the “Alumni Distinguished Teaching Award”, the highest award given by The Ohio State University.
He is considered to be one of the founding fathers of Consumer Behaviour as co-author of one of the leading books in this field entitled Consumer Behaviour, 9th Edition. It is used by business schools throughout North America, Europe, Asia and Africa, and recently translated into Russian and Portuguese. He has also written 23 other books on marketing strategy, research, and global marketing including From Mind to Market.
Roger Blackwell has been cited by The New York Times as one of the top speakers on the lecture circuit and heralded as a marketing and retail “guru” with the ability to mesmerize his audiences. Having lectured around the world, he is often quoted in publications such as Business Week, USA Today, Forbes, and The Wall Street Journal and has appeared on numerous television programs including CBS This Morning.