Magnus Lindkvist

Magnus Lindkvist, Author, Speaker and Futurology Pioneer
You will often hear people say they don’t what the future will bring, and to a point, this can be true. However, there are those who look at current trends in life and they will assess how these trends will impact their life moving forward.

When making plans, many of us will be focusing on short-term trends, which could be in relation to business, our personal life or current dilemmas we face.

These short trends can be comparable to brands of toys that seem to be a hit one year and forgotten the next. This means children will simply move onto the next big thing, rather than focusing on their old toys.
As we become older, it’s seems harder to shake the shackles of what has gone before, especially if we’ve had to deal with traumatic or stressful instances.

The answers we have may be short-term solutions, and it can be more beneficial to look at obstacles and problems in a different way.
Not everyone realizes that only focusing on short-term events can have a detrimental effect on our lives in the long-term.

Fortunately, the concept of futurology allows both businesses and everyday people to make the changes needed to secure a more viable future.

Introducing Magnus Lindkvist

Magnus Lindkvist is a Swedish futurologist who has presented his works via the written word and a series of immersive talks.

Lindkvist’s outlook adopts a different strategy and sets out the benefits of assessing information over long periods of time instead of basing decisions on short-term trends.

Often giving a performance as opposed to a speech, Lindkvist injects humour into his captivating talks to ensure that the audience can fully absorb the after-effects of the small actions we make in the present day.
The popularity of Lindkvist’s talks has seen him cover subjects on popular platforms such as TED Talk, and he was announced as one of the top ten global speakers back in 2014.

The Swedish trendspotter based in Zurich, Switzerland has written a series of books and held several talks that investigate the challenges put before us when it comes to changing our way of thinking.

Lindkvist has also presented talks for a lot of the leading global companies such as Goldman Sachs, the BBC, Coca-Cola and McDonalds and has become a much sought-after speaker for a slew of professional companies looking to take their business to the next level.

Lindkvist has also covered the pros and cons of big data. Although the use of big data can be beneficial to businesses, Lindkvist feels that is a lack of clarity in relation to how the information is used.

As such, the use of more filters can be useful to segregate this data in the right way.

He has also been presented with the “Business Speaker of the Year!” award In Sweden as well as several other awards for both his performances and his written words, making him one of the most popular Swedish exports since ABBA.

The Background of Magnus Lindkvist

Lindkvist is a Stockholm School of Economics and UCLA School of Film, Television and Theatre graduate.

As week as being an expert in present and future trends, Lindkvist founded his own company, Pattern Recognition back in 2005 in a bid to help businesses harness what the future holds.

In 2009, Lindkvist created the first course in Trendspotting and Future Thinking at Stockholm School of Entrepreneurship. This course was undertaken by several students, including Ronald Jones, a former Design Professor at Princeton.

Books Written by Magnus Lindkvist

Kindkvist’s first book “Everything We Know Is Wrong! The Trendspotter’s Handbook” was released in 2010 and focused on why focusing on long-term trends will often yield more benefits than keeping up with small trends that could pass quickly.

The book teaches those new to the concept of spotting trends to look at several avenues and build a bigger picture of what’s happening in the world.

His next book “The Attack of the Unexpected” shone more light that on how events that are unexpected can have ramifications in our life. Examples used include the credit crunch and September 11th.

Some of us may base future decisions based on such occurrences, which can inhibit some from recognising their true potential.

It again teaches how the present can have consequences later in life, and the steps we can take to gain back more control as to the negative consequences.

“Trendspotting – The Basics” followed in 2013 and allowed Lindkvist to pass on his learnings to those who are new to the trendspotting arena.
The 2016 release of “Minifesto: Why Small Ideas Matter in the World of Grand Narratives” looks further into how the future can be sculptured by opinion, and details how small changes in the world can craft new possibilities for the future.

“The Future Book: 40 Way to Future Proof Your Work” is another work by Lindkvist that looks to teach those new to world of trend spotting that allows for an alternative way of thinking, and how to make plans around this original thinking.

Talks Held by Magnus Lindkvist

As well as being proficient in the written word, Linkvist has also delivered several talks that have been met with praise.

The TED Talk speech “The Virtue of I Don’t Know” looks at how Lindkvist went through a period of losing inspiration and explained how a simple and effective cure was instilled.

Lindkvist explains the concept of not knowing allows people to be introduced to more inspirational and creative paths that may not have been present otherwise.

The popular speaker also replaced Hans Rosling as keynote speaker at LO and SAF’s joint event “After the Job.” His talk was so popular that 5000 people attending the event stood and gave him a standing ovation.
However, Lindkvist’s talks also work in smaller groups, which can be one of the many reasons he is a much sought-after speaker.

Interviews with Lindkvist

As well as looking at trends that shape the future, Lindkvist has also been invited to give his opinion on other matters. For example, Lindkvist explained how he feels Denmark is unlike other Nordic countries.

His opinion was based on news that Nordic countries were building closer ties in relation to business and politics, but Lindkvist disagreed.
He stated that Denmark is a country that is frugal and sales-minded, His overall stance on this issue is outset as follows

“Things are invented in Finland or Sweden, copied by Norway; Denmark does something else”

Lindkvist also stated that Nordic countries hold themselves in higher esteem than maybe they should when it comes to their position in technology and business.

Regardless of whether you own a business or are just looking to see the world in a different way, the works of Lindkvist can encourage many to free themselves of the conventional shackles of present trends.

This allows us to adopt a trail of thought that can obtain information from a variety of sources and make a more well-informed decision as a result.
StrategicRISK is a platform that deals with risk assessment for professionals also held an interview with Lindkvist to discuss his outlook on future emerging markets and the global economy.

Lindkvist covered topics such as scepticism in relation to emerging markets, instead preferring to rely on the S-Curve approach which often sees moments of accelerated growth followed by a levelling out.

A recent talk with Lindkvist for The New Spaces stated that we seem to be in an environment that’s fraught with dramatic problem solving when many of the answers we’re looking for are already available.

Despite having the technology in place to reduce poverty and promote sustainable energy, many of us choose to focus on the drama of solving the issue as opposed to merely solving it.

This can be attributed to world leaders essentially doing the same thing, with Brexit and the Trump administration being prime examples.
Lindkvist continues to examine the world though alternative eyes, offering alternative solutions for those who may find themselves following the flock when it comes to world events and everyday occurrences.