Anders Indset Explains The Q-Economy

It’s not unusual to hear a series of buzz words in the world of business, and some of them can be meaningless.

However, it’s not always the buzz word that is a problem. For people to be able to give worthwhile business advice, it’s important to have the relevant experience.

A brilliant sounding explanation of a business practice can sound great, but it’s worth very little if there’s no context or meaning to the word.

Anders Indset is a keynote speaker, author, entrepreneur and lecturer that has become recognised globally thanks to his fresh and innovative take on the business world.

The term ‘quantum economy’ may sound like some form of marketing that taps into our subconscious and then exploit it, but nothing could be further from the truth.

Anders Indset states that the businesses of today are heading towards dynamics that bear similarity to quantum mechanics as well as physics off the last century.

The talk was given as part of the ‘Shape the New’ conference. Anders explained that the business world of today is something of a strange one and can even be chaotic.

Ander’s observation led him to compare the business world of today to that of Newtonian physics.

He explains that although Newton was cited as a genius, the methods used to unearth his findings were not deemed as conventional.

This led Issac Newton to look at different approaches, which in turn create the concept of modern science.

He continues to state that the business world needs to adopt a similar approach, and create new economical models in the entrepreneurial sphere,

Although the more aged business models of Adam Smith’s time are reliable, there are not the final say on how it comes to operating in the business world.

Anders explains that although new thinking is required, this shouldn’t mean that information becomes a blueprint that all businesses should follow to the letter.

In some instances, the action that needs to be carried out can depend on who observes the change.

Different businesses will react in different ways to change, and those who aren’t using a template when operating will find that this new innovative way of thinking will unleash several new ways of working within the business community.

Business is About More Than Numbers

It’s understandable that with so many funnels of information available, a business will use something that has worked well in the past as opposed to more risky and unconventional ways of marketing.

Anders states that for the economy to use a quantum metaphor, it needs to go beyond the numbers.

Anders cites Steve Jobs as a true entrepreneur, simply since Jobs often had visions that went beyond what the company was already doing.

This innovative thinking has led Apple to become of the main players when it comes to mobile phones and other similar devices.

Rather than rising and falling with trends already present, Apple essentially created their own, and this was only made possible thanks to Jobs thinking beyond the numbers.

This innovative thinking bleeds into other aspects of the business world. For example, Anders states that if a certain product cannot be framed in a circular process, then it’s unlikely to work in the future.

The circular process is one that explains the use of using resources and replace them later on.  

As more and more resources become limited, instilling the circular process into a business model is important for it to retain any traction gained in the future.

This view is compared to a plastic bottle, which can take hundreds of years to decompose. Anders claims that this just doesn’t make sense anymore.

Another comparison was that of the high street bank. Despite banks still being active today, Anders explains that we don’t need banks directly, but rather access to its services and features, many of which can now be found online.

The fact that much of the decisions-making is undertaken by an IT system, the presence of branch staff is already a dated approach to business.

Although Anders is keen to establish that new approaches need to be made in relation to the business worlds, this doesn’t mean that changes won’t bring along a new set of problems.

For example, the concept of competition could change from people to algorithms, Anders also points out that despite algorithms being designed to emulate human thought, artificial intelligence will not always understand human needs.

Technology is also evolving more quickly, much faster than it has in the past. Anders states that the faster technology evolves, the more unlikely it is to know what ramification there could be of these advancements in the future.

What Anders is saying is that for business to move forward in the right way, it has to make connection with empathy and compassion.

The views and theories explored during the talk are just an example of some of the fascinating insights that one of the most popular keynote speakers in the world has to offer. There are some keynote speakers that fail to inspire, while others look to change the way we look at the world. Anders is certainly the latter and continues to offer a series of original talks that are never outdated or uninteresting.