Mohanbir Sawhney is a Professor of Technology at the Kellogg School of Management, Northwestern University. He is a leading expert on digital marketing, e-commerce, and technology-driven innovation. He has published over 60 articles in leading academic journals and is the author of several books including “Collaborative Marketing: How to Create Profit Through Networked Partnerships”, “The Power of Virtual Integration: How to Unleash the Full Potential of Your Digital Ecosystem” and “Digital Marketing Excellence: Powering Business Growth”. He is also a frequent speaker on digital marketing, e-commerce and technology-driven innovation at conferences and events worldwide. Sawhney also serves as a consultant to a number of Fortune 500 companies and startups on digital marketing and technology strategy.