In 1989, Elle saw an opportunity to create a line of lingerie bearing her name. She partnered with New Zealand based Bendon Group to launch Elle Macpherson Intimates in 1990 in Australia and New Zealand, with immediate success. In 2000, Elle and Bendon repeated their success by bringing the brand to the UK. They went on to launch in the Gulf States, Canada and the United States. Today Elle Macpherson Intimates is one of the most recognised fashion lingerie brands in the World. In 2005, Elle expanded her brand by extending it into the bath and body category in the U.K. through the creation of Elle Macpherson The Body. The products, which have been distributed through the Boots pharmaceutical chain, generated £10 million in its first years of trading. Elle Macpherson The Body was launched globally in late 2008.
Elle’s career began in 1982 with a TV commercial for TAB cola that rocketed her into the modelling world as the favourite ‘Australian girl next door’. Elle also enjoyed two years of acting, starring in such films such as Woody Allen’s Alice, Siren’s opposite Hugh Grant, Batman alongside George Clooney, The Edge with Anthony Hopkins and The Mirror Has Two Faces with Barbara Streisand.
Testament to her success are the various awards she has won, including the Fig Leaves Entrepreneur of the Year Award (UK) 2005; Glamour Magazine Style Icon Award (UK) 2006; Elle Magazine International Style Icon Award (Spain) 2006; Marie Claire Prix de la Mode 20 Years Business (UK) 2007; Everywoman Outstanding Designer Award (UK) 2007; and most recently Femmys Lingerie Designer of the Year Award (USA) 2008.
Elle’s contributions include European Ambassador for RED, an initiative set up by Bono and Bobby Shriver to raise money and awareness for the Global Fund to help eradicate Aids for women and children in Africa. Elle is also an ambassador for UNICEF and the Australian children’s charity Smile, which supports research into rare childhood diseases.