CRM

CRM has become one of the defining terms of reference in a modern business. But what exactly does it mean? How does IT help, or hinder the process? How do you really interact with your customers? Do you surprise and delight them, or is your business one that would work fine if it were not for the interactions with customers?

For a thoughtful, stimulating and relevant look at the issues embraced by CRM, we have assembled a number of highly experienced speakers to help give clarity to this most complex of business issues.

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