Jean-Claude Larréché is the holder of the Alfred H. Heineken Chair at INSEAD and is a specialist in strategic marketing.　 He is the founder and Director of the INSEAD Executive Programme "Strategic Management Services", Chairman of Strat*X sa, a company specializing in strategic marketing training, a member of the Board of Reckitt　 Colman plc, London and Faculty Representative on the Board of INSEAD.　 Professor Larréché and has taught in many executive development courses around the world.

He graduated as an electronic engineer from INSA in Lyon and gained an M.Sc. degree in Computer Sciences at the University of London. Later he took his Ph.D. in Business at Stanford University and obtained an MBA at INSEAD.

Jean-Claude Larréché created the European Strategic Marketing Institute at INSEAD and was its first Director from 1985 to 1989.　 In 1989 he received the first "Professor of the Year" award created by the INSEAD Alumni Association.　 In 1995 he was named "Marketing Educator of the Year" by Club 55, the European Community of Marketing Experts.　 Professor Larréché is a Fellow of the Institute of Directors.

Dr. Larréché is a consultant to several multinational corporations.

He delivers the most customized training solutions in the industry, connecting theory and strategy to the heart of each professional's real world challenges.

He is a passionate advocate of action-based learning, and believes that professionals can profit just as much from engaging with such an interactive and intuitive experience as part of their skills development.